Here are some ways that insurers might differentiate themselves by fostering genuine, human-centered connections: 1.Break Through the Noise with AI Customers frequently experience decision fatigue due to the abundance of options. They can be guided by AI-powered tools that offer tailored suggestions based on their interests, lifestyle, and previous actions. However, insurers require solid data …
I talk with Deborah McBrearty, Chloe Harmer, and Belinda Djamson in the most recent Insurance News Analysis on how data and artificial intelligence (AI) are more than just trendy terms; they are radically changing how insurers evaluate, forecast, and react to risk. The LA Wildfires’ Wake-Up Call In addition to being a natural calamity, the …
However, many insurers are failing in spite of a growing trend toward digital innovation and customisation. 74% of consumers have canceled purchases because they felt overburdened, per Accenture’s Empowered Consumer 2024 research. Even worse, only 39% of consumers think businesses actually look out for their interests. Why, then, is there a disconnect? What can insurers …