Here are some ways that insurers might differentiate themselves by fostering genuine, human-centered connections:
1.Break Through the Noise with AI
Customers frequently experience decision fatigue due to the abundance of options. They can be guided by AI-powered tools that offer tailored suggestions based on their interests, lifestyle, and previous actions.
However, insurers require solid data foundations for AI to function. Many people have trouble with imprecise or unstructured data. The secret? Make marketing seem natural rather than invasive by fusing technology with human understanding.
2.Adopt Martech for Relevance and Speed
Customers change often, and 68% of Chinese CMOs acknowledge that they find it difficult to stay up to date. Through more intelligent automation, improved targeting, and consistent omni-channel messaging, marketing technology, or Martech, enables insurers to respond more quickly.
After changing its Martech strategy, one insurer in Hong Kong reported a 65% increase in new business, demonstrating the importance of both speed and strategy.
3.Develop Experiences Rather Than Just Deals
Customers of today desire experiences rather than just policies. Insurers are now collaborating with lifestyle businesses to develop memorable, emotive touchpoints, such as wellness events and loyalty benefits.
To demonstrate how broad the meaning of “protection” may be, one Hong Kong insurer even partnered with a food app to provide accident coverage while dining out.
Conclusion:
Insurance is about connection, not just coverage. Insurers may become trusted life partners rather than merely service providers by emphasizing relevance, quickness, and fun.
